WPSSO Schema JSON-LD Markup (Premium)

Offers accurate and comprehensive Schema JSON-LD markup:

Including image SEO, video SEO, local business, organization, publisher, person, author and co-authors, extensive e-Commerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, search pages, item lists for Google's Carousel Rich Results, customized property values, and much, much more (see the complete list of features below for Standard / Premium add-on details).

Includes Schema JSON-LD markup for posts, pages, custom post types, terms (category, tags, etc.), custom taxonomies, user profiles, search results, Accelerated Mobile Pages (AMP) pages, etc.

Most complete Schema JSON-LD markup for WooCommerce products:

The WooCommerce plugin is known to provide incomplete Schema markup for Google. The WPSSO Core Premium plugin and its WPSSO JSON Premium add-on provide a far better solution by offering complete Facebook / Pinterest Product meta tags and Schema Product markup for Google Rich Results / Rich Snippets — including additional product images, product variations, product attributes (brand, color, condition, EAN, dimensions, GTIN-8/12/13/14, ISBN, material, MPN, size, SKU, weight, etc), product reviews, product ratings, sale start / end dates, sale prices, pre-tax prices, VAT prices, and much, much more (see an example WooCommerce test product).

Fixes all Google Search Console / Structured Data Testing Tool errors:

The Standard and Premium versions both fix all Google testing tool errors for their supported Schema types:

• A value for the headline field is required.
• A value for the image field is required.
• A value for the logo field is required.
• A value for the publisher field is required.
• The aggregateRating field is recommended.
• The brand field is recommended.
• The headline field is recommended.
• The image field is recommended.
• The mainEntityOfPage field is recommended.
• The review field is recommended.
• This Product is missing a global identifier.
• etc.

Google regularly reviews and changes their Schema markup requirements - WPSSO JSON Premium customers can also open a Premium support ticket for assistance with any new Google testing tool errors.

Additional e-Commerce plugin integration is also provided with the WPSSO Core Premium plugin, including Easy Digital Downloads and WP eCommerce.

Users Love the WPSSO JSON Add-on

★★★★★ — "Forget everything else this is the best schema plugin - Sincerely, we bought other plugins that we had to abandon due to the lack of important features, but with this [WPSSO JSON] we get all that we need - and our schema has more features than the competition!" - zuki305

★★★★★ — "Tried three other plugins before this one - for our Woocommerce site, this was by far the best one. Thanks!" - EntoMarket

★★★★★ — "Crazy good! This plugin is one of my favorites! JS aggressively develops and improves this suite of plugins, continuously improving and adding features – with great customer support to boot! Highly recommended to improve your SEO for all kinds of JSON schemas!" - mikegoubeaux

★★★★★ — "This plugin is heaven sent. I know little about SSO and this has taken care of everything. The support makes this an even better plugin to have. Keep up the great work!" - kevanchetty

WPSSO JSON Standard Features

• Extends the features of the WPSSO Core plugin.

• Provides Schema JSON-LD markup (aka Structured Data) for the following Schema types (more specific Schema sub-type markup is available in the Premium add-on):

  • schema.org/Article (includes 19 Schema sub-types)
  • schema.org/Blog
  • schema.org/CreativeWork (includes 86 Schema sub-types)
  • schema.org/Thing (includes 1457 Schema sub-types)

• Automatically includes Schema Article AMP 1:1, 4:3, and 16:9 image sizes for Google Rich Results / Rich Snippets (see the Google Article AMP structured data guidelines for details on this new requirement from Google).

• Customize the Schema type for each individual posts, pages, custom post types, tags, categories, custom taxonomy / terms, and attachment pages.

• Provides complete Schema ImageObject SEO markup with attachment data from the WordPress Media Library (name, alternateName, alternativeHeadline, caption, description, fileFormat, uploadDate, and more).

• Built-in support for AMP, Better AMP, and AMP for WP plugins.

• Includes contributor markup for Co-Authors Plus authors and guest authors (WPSSO Core Premium plugin required).

• Adds a Schema Markup settings page to the SSO menu with additional options:

  • Knowledge Graph
    • Knowledge Graph for Home Page
      • Include WebSite Information for Google Search
      • Include Organization Social Profile for a Business Website
      • Include Person Social Profile for a Personal Website
    • User for Person Social Profile
  • Schema Properties
    • WebSite Name
    • WebSite Alternate Name
    • WebSite Description
    • Organization Logo URL
    • Organization Banner URL
    • Maximum Images to Include
    • Schema Image Size
    • Schema Article Image Size
    • Schema Article AMP 1:1 Image Size
    • Schema Article AMP 4:3 Image Size
    • Schema Article AMP 16:9 Image Size
    • Schema Thumbnail Image Size
    • Maximum Description Length
    • Maximum Text Property Length
    • Add CreativeWork Text Property
    • Add 5 Star Rating If No Rating
  • Schema Types
    • Type for Blog Front Page
    • Type for Static Front Page
    • Type for User / Author Page
    • Type for Search Results Page
    • Type for Other Archive Page
    • Type by Post Type for Posts, Pages, Media, Post Type Archive Page, and custom post types
    • Type by Taxonomy for Categories, Tags, and custom taxonomies
  • Integration (WPSSO Core Premium required)
    • Product Attribute Names
      • Product Brand Attribute Name
      • Product Color Attribute Name
      • Product Condition Attribute Name
      • Product MPN Attribute Name
      • Product GTIN-14 Attribute Name
      • Product GTIN-13/EAN Attribute Name
      • Product GTIN-12/UPC Attribute Name
      • Product GTIN-8 Attribute Name
      • Product GTIN Attribute Name
      • Product ISBN Attribute Name
      • Product Material Attribute Name
      • Product Size Attribute Name
      • Product Target Gender Attr. Name
      • Product Volume (ml) Attribute Name
  • Custom Meta (WPSSO Core Premium required)
    • Custom Field Names
      • Microdata Type URLs Custom Field
      • How-To Steps Custom Field
      • How-To Supplies Custom Field
      • How-To Tools Custom Field
      • Image URL Custom Field
      • Product Availability Custom Field
      • Product Brand Custom Field
      • Product Color Custom Field
      • Product Condition Custom Field
      • Product Currency Custom Field
      • Product GTIN-14 Custom Field
      • Product GTIN-13/EAN Custom Field
      • Product GTIN-12/UPC Custom Field
      • Product GTIN-8 Custom Field
      • Product GTIN Custom Field
      • Product ISBN Custom Field
      • Product Material Custom Field
      • Product MPN Custom Field
      • Product Price Custom Field
      • Product Size Custom Field
      • Product SKU Custom Field
      • Product Target Gender Custom Field
      • Product Volume (ml) Custom Field
      • Recipe Ingredients Custom Field
      • Recipe Instructions Custom Field
      • Same-As URLs Custom Field
      • Video Embed HTML Custom Field
      • Video URL Custom Field
  • Meta Defaults
    • Creative Work Information
      • Default Family Friendly
      • Default Publisher
      • Default Provider
    • Event Information
      • Default Organizer Org.
      • Default Organizer Person
      • Default Performer Org.
      • Default Performer Person
      • Default Event Venue
    • Job Posting Information
      • Default Hiring Organization
      • Default Job Location

WPSSO JSON Premium Features

• Provides Schema JSON-LD markup (aka Google Rich Results / Rich Snippets with Structured Data) for all Schema types and sub-types, including Schema ItemList for Google's Carousel Rich Results:

  • schema.org/Article (includes 19 Schema sub-types)
  • schema.org/Blog
  • schema.org/Brand
  • schema.org/ClaimReview
  • schema.org/CollectionPage (includes 3 Schema sub-types)
  • schema.org/Course
  • schema.org/CreativeWork (includes 86 Schema sub-types)
  • schema.org/Event (includes 19 Schema sub-types)
  • schema.org/FAQPage
  • schema.org/FoodEstablishment (includes 17 Schema sub-types)
  • schema.org/HowTo (includes 2 Schema sub-types)
  • schema.org/ItemList (includes 5 Schema sub-types)
  • schema.org/JobPosting
  • schema.org/LocalBusiness (includes 479 Schema sub-types)
  • schema.org/Movie
  • schema.org/Organization (includes 502 Schema sub-types)
  • schema.org/Person
  • schema.org/Place (includes 529 Schema sub-types)
  • schema.org/Product (includes 9 Schema sub-types)
  • schema.org/ProfilePage
  • schema.org/QAPage
  • schema.org/Question and Answer
  • schema.org/Recipe
  • schema.org/Review (includes 2 Schema sub-types)
  • schema.org/SearchResultsPage
  • schema.org/SoftwareApplication (includes 4 Schema sub-types)
  • schema.org/Thing (includes 1457 Schema sub-types)
  • schema.org/WebPage (includes 13 Schema sub-types)
  • schema.org/WebSite

• Provides complete video SEO markup with information from video service APIs (Facebook, Slideshare, Soundcloud, Vimeo, Wistia, YouTube).

• WooCommerce product variations are grouped by currency and added as a Schema AggregateOffer for Google's Rich Results / Rich Snippets (includes the product variation group high price, low price, and currency).

• Fixes common Google testing tool warnings for WooCommerce products, like "Missing Product ID", "brand field is recommended", etc.

• Fixes common Google testing tool warnings like "aggregateRating field is recommended" and "review field is recommended".

• Includes Aggregate Rating values (if available from WordPress) in the main webpage Schema "aggregateRating" property.

• Includes Review values (if available from WordPress) in the main webpage Schema "review" property.

• Supports the Schema JSON-LD created by the Yoast SEO How-To and FAQ blocks by moving it into the main webpage Schema CreativeWork markup.

• Detects JSON-LD scripts in post content (from Gutenberg editor blocks, for example) and includes their data in the Schema CreativeWork type / sub-types.

• Supports additional WooCommerce product attributes, including single attribute values for the main product, variable product attributes, and default product attribute values:

  • Brand
  • Color
  • Condition
  • MPN (aka Manufacturer Part Number)
  • GTIN-14
  • GTIN-13/EAN
  • GTIN-12/UPC
  • GTIN-8
  • GTIN
  • ISBN
  • Material
  • Size
  • Target Gender
  • Volume (in ml)

• Includes additional customizable option values in the Document SSO metabox, shown based on the selected Schema type:

  • All Schema Types
    • Schema Type
    • Name / Title
    • Alternate Name
    • Description
    • Microdata Type URLs
    • Same-As URLs
  • Creative Work Information
    • Is Part of URL
    • Headline
    • Full Text
    • Keywords
    • Language
    • Family Friendly
    • Copyright Year
    • License URL
    • Publisher
    • Provider
  • Event Information
    • Event Language
    • Event Organizer Org.
    • Event Organizer Person
    • Event Performer Org.
    • Event Performer Person
    • Event Venue
    • Event Start (date, time, timezone)
    • Event End (date, time, timezone)
    • Offers Start (date, time, timezone)
    • Offers End (date, time, timezone)
    • Event Offers (name, price, currency, availability)
  • How-To
    • How-To Makes
    • How-To Preparation Time
    • How-To Total Time
    • How-To Supplies
    • How-To Tools
    • How-To Steps (section name, section description, step name, and direction text)
  • Job Posting Information
    • Job Posting Job Title
    • Job Posting Hiring Organization
    • Job Posting Job Location
    • Job Posting Base Salary
    • Job Posting Employment Type
    • Job Posting Expires
  • Movie Information
    • Cast Names
    • Director Names
    • Production Company
    • Movie Runtime
  • Organization Information
    • Alternate Organization
  • Person Information
    • Alternate Person
  • Product Information (Additional)
    • Product Length (cm)
    • Product Width (cm)
    • Product Height (cm)
    • Product Depth (cm)
    • Product Volume (ml)
    • Product GTIN-14
    • Product GTIN-13/EAN
    • Product GTIN-12/UPC
    • Product GTIN-8
    • Product GTIN
  • QA Page Information
    • QA Heading
  • Recipe Information
    • Recipe Cuisine
    • Recipe Course
    • Recipe Makes
    • Recipe Cooking Method
    • Recipe Preparation Time
    • Recipe Cooking Time
    • Recipe Total Time
    • Recipe Total Calories
    • Recipe Ingredients
    • Recipe Instructions
    • Recipe Nutrition Information per Serving
      • Serving Size
      • Calories
      • Protein
      • Fiber
      • Carbohydrates
      • Sugar
      • Sodium
      • Fat
      • Saturated Fat
      • Unsaturated Fat
      • Trans Fat
      • Cholesterol
  • Review Information
    • Review Rating
    • Rating Value Name
    • Reviewed Subject Information
      • Subject Type
      • Subject URL
      • Subject Name
      • Subject Author Type
      • Subject Author Name
      • Subject Author URL
      • Subject Publish Date
      • Subject ISBN
  • Claim Review Information
    • Short Summary of Claim
    • First Appearance URL
  • Software Application Information
    • Operating System

• Select any available Schema type or sub-type for your content, including the following and many more:

  • Schema Type schema.org/CreativeWork
    • Schema Type schema.org/Answer
    • Schema Type schema.org/Article
      • Schema Type schema.org/AdvertiserContentArticle
      • Schema Type schema.org/NewsArticle
        • Schema Type schema.org/AnalysisNewsArticle
        • Schema Type schema.org/AskPublicNewsArticle
        • Schema Type schema.org/BackgroundNewsArticle
        • Schema Type schema.org/OpinionNewsArticle
        • Schema Type schema.org/ReportageNewsArticle
        • Schema Type schema.org/ReviewNewsArticle
      • Schema Type schema.org/SatiricalArticle
      • Schema Type schema.org/Report
      • Schema Type schema.org/ScholarlyArticle
        • Schema Type schema.org/MedicalScholarlyArticle
      • Schema Type schema.org/SocialMediaPosting
        • Schema Type schema.org/BlogPosting
          • Schema Type schema.org/LiveBlogPosting
        • Schema Type schema.org/DiscussionForumPosting
        • Schema Type schema.org/SocialMediaPosting
      • Schema Type schema.org/TechArticle
        • Schema Type schema.org/APIReference
    • Schema Type schema.org/Blog
    • Schema Type schema.org/Book
    • Schema Type schema.org/Clip
    • Schema Type schema.org/Comment
    • Schema Type schema.org/Conversation
    • Schema Type schema.org/Course
    • Schema Type schema.org/CreativeWorkSeason
    • Schema Type schema.org/CreativeWorkSeries
    • Schema Type schema.org/DataCatalog
    • Schema Type schema.org/DataSet
    • Schema Type schema.org/DigitalDocument
    • Schema Type schema.org/Episode
    • Schema Type schema.org/Game
      • Schema Type schema.org/VideoGame
    • Schema Type schema.org/HowTo
      • Schema Type schema.org/Recipe
    • Schema Type schema.org/Map
    • Schema Type schema.org/MediaObject
      • Schema Type schema.org/AudioObject
      • Schema Type schema.org/DataDownload
      • Schema Type schema.org/ImageObject
      • Schema Type schema.org/MusicVideoObject
      • Schema Type schema.org/VideoObject
    • Schema Type schema.org/Menu
    • Schema Type schema.org/MenuSection
    • Schema Type schema.org/Message
    • Schema Type schema.org/Movie
    • Schema Type schema.org/MusicComposition
    • Schema Type schema.org/MusicPlaylist
      • Schema Type schema.org/MusicAlbum
      • Schema Type schema.org/MusicRelease
    • Schema Type schema.org/MusicRecording
    • Schema Type schema.org/Painting
    • Schema Type schema.org/Photograph
    • Schema Type schema.org/PublicationIssue
    • Schema Type schema.org/PublicationVolume
    • Schema Type schema.org/Question
    • Schema Type schema.org/Review
      • Schema Type schema.org/ClaimReview
    • Schema Type schema.org/Sculpture
    • Schema Type schema.org/Series
    • Schema Type schema.org/SoftwareApplication
      • Schema Type schema.org/MobileApplication
      • Schema Type schema.org/VideoGame
      • Schema Type schema.org/WebApplication
    • Schema Type schema.org/SoftwareSourceCode
    • Schema Type schema.org/TVSeason
    • Schema Type schema.org/TVSeries
    • Schema Type schema.org/VisualArtwork
    • Schema Type schema.org/WebPage
      • Schema Type schema.org/AboutPage
      • Schema Type schema.org/CheckoutPage
      • Schema Type schema.org/CollectionPage
        • Schema Type schema.org/ImageGallery
        • Schema Type schema.org/VideoGallery
      • Schema Type schema.org/ContactPage
      • Schema Type schema.org/FAQPage
      • Schema Type schema.org/ItemPage
      • Schema Type health-lifesci.schema.org/MedicalWebPage
      • Schema Type schema.org/ProfilePage
      • Schema Type schema.org/QAPage
      • Schema Type schema.org/SearchResultsPage
    • Schema Type schema.org/WebPageElement
    • Schema Type schema.org/WebSite
  • Schema Type schema.org/Event
    • Schema Type schema.org/BusinessEvent
    • Schema Type schema.org/ChildrensEvent
    • Schema Type schema.org/DanceEvent
    • Schema Type schema.org/DeliveryEvent
    • Schema Type schema.org/EducationEvent
    • Schema Type schema.org/ExhibitionEvent
    • Schema Type schema.org/Festival
    • Schema Type schema.org/FoodEvent
    • Schema Type schema.org/LiteraryEvent
    • Schema Type schema.org/MusicEvent
    • Schema Type schema.org/PublicationEvent
    • Schema Type schema.org/SaleEvent
    • Schema Type schema.org/ScreeningEvent
    • Schema Type schema.org/SocialEvent
    • Schema Type schema.org/SportsEvent
    • Schema Type schema.org/TheaterEvent
    • Schema Type schema.org/VisualArtsEvent
  • Schema Type schema.org/Intangible
    • Schema Type schema.org/Brand
    • Schema Type schema.org/Enumeration
      • Schema Type health-lifesci.schema.org/MedicalEnumeration
        • Schema Type schema.org/MedicalSpecialty
          • Schema Type health-lifesci.schema.org/Anesthesia
          • Schema Type health-lifesci.schema.org/Cardiovascular
          • Schema Type health-lifesci.schema.org/CommunityHealth
          • Schema Type health-lifesci.schema.org/Dentistry
          • Schema Type health-lifesci.schema.org/Dermatologic
          • Schema Type health-lifesci.schema.org/Dermatology
          • Schema Type health-lifesci.schema.org/DietNutrition
          • Schema Type health-lifesci.schema.org/Emergency
          • Schema Type health-lifesci.schema.org/Endocrine
          • Schema Type health-lifesci.schema.org/Gastroenterologic
          • Schema Type health-lifesci.schema.org/Genetic
          • Schema Type health-lifesci.schema.org/Geriatric
          • Schema Type health-lifesci.schema.org/Gynecologic
          • Schema Type health-lifesci.schema.org/Hematologic
          • Schema Type health-lifesci.schema.org/Infectious
          • Schema Type health-lifesci.schema.org/LaboratoryScience
          • Schema Type health-lifesci.schema.org/MedicalSpecialty
          • Schema Type health-lifesci.schema.org/Midwifery
          • Schema Type health-lifesci.schema.org/Musculoskeletal
          • Schema Type health-lifesci.schema.org/Neurologic
          • Schema Type health-lifesci.schema.org/Nursing
          • Schema Type health-lifesci.schema.org/Obstetric
          • Schema Type health-lifesci.schema.org/OccupationalTherapy
          • Schema Type health-lifesci.schema.org/Oncologic
          • Schema Type health-lifesci.schema.org/Optometric
          • Schema Type health-lifesci.schema.org/Otolaryngologic
          • Schema Type health-lifesci.schema.org/Pathology
          • Schema Type health-lifesci.schema.org/Pediatric
          • Schema Type health-lifesci.schema.org/PharmacySpecialty
          • Schema Type health-lifesci.schema.org/Physiotherapy
          • Schema Type health-lifesci.schema.org/PlasticSurgery
          • Schema Type health-lifesci.schema.org/Podiatric
          • Schema Type health-lifesci.schema.org/PrimaryCare
          • Schema Type health-lifesci.schema.org/Psychiatric
          • Schema Type health-lifesci.schema.org/PublicHealth
          • Schema Type health-lifesci.schema.org/Pulmonary
          • Schema Type health-lifesci.schema.org/Radiography
          • Schema Type health-lifesci.schema.org/Renal
          • Schema Type health-lifesci.schema.org/RespiratoryTherapy
          • Schema Type health-lifesci.schema.org/Rheumatologic
          • Schema Type health-lifesci.schema.org/SpeechPathology
          • Schema Type health-lifesci.schema.org/Surgical
          • Schema Type health-lifesci.schema.org/Toxicologic
          • Schema Type health-lifesci.schema.org/Urologic
        • Schema Type health-lifesci.schema.org/MedicineSystem
          • Schema Type health-lifesci.schema.org/Ayurvedic
          • Schema Type health-lifesci.schema.org/Chiropractic
          • Schema Type health-lifesci.schema.org/Homeopathic
          • Schema Type health-lifesci.schema.org/Osteopathic
          • Schema Type health-lifesci.schema.org/TraditionalChinese
          • Schema Type health-lifesci.schema.org/WesternConventional
      • Schema Type schema.org/ItemList
        • Schema Type schema.org/BreadcrumbList
        • Schema Type schema.org/OfferCatalog
      • Schema Type schema.org/JobPosting
      • Schema Type schema.org/ListItem
        • Schema Type schema.org/HowToDirection
        • Schema Type schema.org/HowToItem
          • Schema Type schema.org/HowToSupply
          • Schema Type schema.org/HowToTool
        • Schema Type schema.org/HowToSection
        • Schema Type schema.org/HowToStep
        • Schema Type schema.org/HowToTip
      • Schema Type schema.org/Offer
        • Schema Type schema.org/AggregateOffer
      • Schema Type schema.org/Rating
        • Schema Type schema.org/AggregateRating
      • Schema Type schema.org/Service
        • Schema Type schema.org/BroadcastService
        • Schema Type schema.org/CableOrSatelliteService
        • Schema Type schema.org/FinancialProduct
          • Schema Type schema.org/BankAccount
            • Schema Type schema.org/DepositAccount
          • Schema Type schema.org/CurrencyConversionService
          • Schema Type schema.org/InvestmentOrDeposit
            • Schema Type schema.org/BrokerageAccount
            • Schema Type schema.org/DepositAccount
            • Schema Type schema.org/InvestmentFund
          • Schema Type schema.org/LoanOrCredit
            • Schema Type schema.org/CreditCard
            • Schema Type schema.org/MortgageLoan
          • Schema Type schema.org/PaymentCard
            • Schema Type schema.org/CreditCard
          • Schema Type schema.org/PaymentService
        • Schema Type schema.org/FoodService
        • Schema Type schema.org/GovernmentService
        • Schema Type schema.org/TaxiService
      • Schema Type schema.org/Trip
        • Schema Type schema.org/BusTrip
        • Schema Type schema.org/Flight
        • Schema Type schema.org/TrainTrip
        • Schema Type schema.org/TouristTrip
  • Schema Type schema.org/Organization
    • Schema Type schema.org/Airline
    • Schema Type schema.org/Corporation
    • Schema Type schema.org/EducationalOrganization
      • Schema Type schema.org/CollegeOrUniversity
      • Schema Type schema.org/ElementarySchool
      • Schema Type schema.org/HighSchool
      • Schema Type schema.org/MiddleSchool
      • Schema Type schema.org/Preschool
      • Schema Type schema.org/School
    • Schema Type schema.org/GovernmentOrganization
    • Schema Type schema.org/MedicalOrganization
      • Schema Type schema.org/Dentist
      • Schema Type schema.org/MedicalOrganization
      • Schema Type schema.org/Pharmacy
      • Schema Type schema.org/Physician
    • Schema Type schema.org/NGO
    • Schema Type schema.org/PerformingGroup
      • Schema Type schema.org/DanceGroup
      • Schema Type schema.org/MusicGroup
      • Schema Type schema.org/TheaterGroup
    • Schema Type schema.org/SportsOrganization
      • Schema Type schema.org/SportsTeam
  • Schema Type schema.org/Person
  • Schema Type schema.org/Place
    • Schema Type schema.org/Accommodation
      • Schema Type schema.org/Apartment
      • Schema Type schema.org/CampingPitch
      • Schema Type schema.org/House
        • Schema Type schema.org/SingleFamilyResidence
      • Schema Type schema.org/Room
        • Schema Type schema.org/HotelRoom
        • Schema Type schema.org/MeetingRoom
      • Schema Type schema.org/Room
    • Schema Type schema.org/AdministrativeArea
      • Schema Type schema.org/City
      • Schema Type schema.org/Country
      • Schema Type schema.org/State
    • Schema Type schema.org/CivicStructure
      • Schema Type schema.org/Airport
      • Schema Type schema.org/Aquarium
      • Schema Type schema.org/Beach
      • Schema Type schema.org/Bridge
      • Schema Type schema.org/BusStation
      • Schema Type schema.org/BusStop
      • Schema Type schema.org/Cemetary
      • Schema Type schema.org/Crematorium
      • Schema Type schema.org/EventVenue
      • Schema Type schema.org/Park
      • Schema Type schema.org/ParkingFacility
      • Schema Type schema.org/PerformingArtsTheater
      • Schema Type schema.org/PlaceOfWorship
      • Schema Type schema.org/Playground
      • Schema Type schema.org/RVPark
      • Schema Type schema.org/SubwayStation
      • Schema Type schema.org/TaxiStand
      • Schema Type schema.org/TrainStation
      • Schema Type schema.org/Zoo
    • Schema Type schema.org/Landform
    • Schema Type schema.org/LandmarksOrHistoricalBuildings
    • Schema Type schema.org/LocalBusiness
      • Schema Type schema.org/AnimalShelter
      • Schema Type schema.org/AutomotiveBusiness
        • Schema Type schema.org/AutoBodyShop
        • Schema Type schema.org/AutoDealer
        • Schema Type schema.org/AutoPartsStore
        • Schema Type schema.org/AutoRental
        • Schema Type schema.org/AutoRepair
        • Schema Type schema.org/AutoWash
        • Schema Type schema.org/GasStation
        • Schema Type schema.org/MotorcycleDealer
        • Schema Type schema.org/MotorcycleRepair
      • Schema Type schema.org/ChildCare
      • Schema Type schema.org/DryCleaningOrLaundry
      • Schema Type schema.org/EmergencyService
        • Schema Type schema.org/FireStation
        • Schema Type schema.org/Hospital
        • Schema Type schema.org/PoliceStation
      • Schema Type schema.org/EmploymentAgency
      • Schema Type schema.org/EntertainmentBusiness
        • Schema Type schema.org/AdultEntertainment
        • Schema Type schema.org/AmusementPark
        • Schema Type schema.org/ArtGallery
        • Schema Type schema.org/Casino
        • Schema Type schema.org/ComedyClub
        • Schema Type schema.org/MovieTheatre
        • Schema Type schema.org/NightClub
      • Schema Type schema.org/FinancialService
      • Schema Type schema.org/FoodEstablishment
        • Schema Type schema.org/Bakery
        • Schema Type schema.org/BarOrPub
        • Schema Type schema.org/Brewery
        • Schema Type schema.org/CafeOrCoffeeShop
        • Schema Type schema.org/FastFoodRestaurant
        • Schema Type schema.org/IceCreamShop
        • Schema Type schema.org/Restaurant
        • Schema Type schema.org/Winery
      • Schema Type schema.org/GovernmentOffice
      • Schema Type schema.org/HealthAndBeautyBusiness
        • Schema Type schema.org/BeautySalon
        • Schema Type schema.org/DaySpa
        • Schema Type schema.org/HairSalon
        • Schema Type schema.org/HealthClub
        • Schema Type schema.org/NailSalon
        • Schema Type schema.org/TattooParlor
      • Schema Type schema.org/HomeAndConstructionBusiness
        • Schema Type schema.org/Electrician
        • Schema Type schema.org/GeneralContractor
        • Schema Type schema.org/HVACBusiness
        • Schema Type schema.org/HousePainter
        • Schema Type schema.org/Locksmith
        • Schema Type schema.org/MovingCompany
        • Schema Type schema.org/Plumber
        • Schema Type schema.org/RoofingContractor
      • Schema Type schema.org/InternetCafe
      • Schema Type schema.org/LegalService
        • Schema Type schema.org/Attorney
        • Schema Type schema.org/Notary
      • Schema Type schema.org/Library
      • Schema Type schema.org/LodgingBusiness
        • Schema Type schema.org/BedAndBreakfast
        • Schema Type schema.org/Campground
        • Schema Type schema.org/LodgingBusiness
        • Schema Type chema.org/Hostel
        • Schema Type chema.org/Hotel
        • Schema Type schema.org/Motel
        • Schema Type schema.org/Resort
      • Schema Type health-lifesci.schema.org/MedicalBusiness
        • Schema Type health-lifesci.schema.org/CommunityHealth
        • Schema Type health-lifesci.schema.org/Dentist
        • Schema Type health-lifesci.schema.org/Dermatology
        • Schema Type health-lifesci.schema.org/DietNutrition
        • Schema Type health-lifesci.schema.org/Emergency
        • Schema Type health-lifesci.schema.org/Geriatric
        • Schema Type health-lifesci.schema.org/Gynecologic
        • Schema Type health-lifesci.schema.org/MedicalClinic
        • Schema Type health-lifesci.schema.org/Midwifery
        • Schema Type health-lifesci.schema.org/Nursing
        • Schema Type health-lifesci.schema.org/Obstetric
        • Schema Type health-lifesci.schema.org/Oncologic
        • Schema Type health-lifesci.schema.org/Optician
        • Schema Type health-lifesci.schema.org/Optometric
        • Schema Type health-lifesci.schema.org/Otolaryngologic
        • Schema Type health-lifesci.schema.org/Pediatric
        • Schema Type health-lifesci.schema.org/Pharmacy
        • Schema Type health-lifesci.schema.org/Physician
        • Schema Type health-lifesci.schema.org/Physiotherapy
        • Schema Type health-lifesci.schema.org/PlasticSurgery
        • Schema Type health-lifesci.schema.org/Podiatric
        • Schema Type health-lifesci.schema.org/PrimaryCare
        • Schema Type health-lifesci.schema.org/Psychiatric
        • Schema Type health-lifesci.schema.org/PublicHealth
      • Schema Type schema.org/ProfessionalService
      • Schema Type schema.org/RadioStation
      • Schema Type schema.org/RealEstateAgent
      • Schema Type schema.org/RecyclingCenter
      • Schema Type schema.org/SelfStorage
      • Schema Type schema.org/ShoppingCenter
      • Schema Type schema.org/SportsActivityLocation
        • Schema Type schema.org/StadiumOrArena
      • Schema Type schema.org/Store
        • Schema Type schema.org/BikeStore
        • Schema Type schema.org/BookStore
        • Schema Type schema.org/ClothingStore
        • Schema Type schema.org/ComputerStore
        • Schema Type schema.org/ConvenienceStore
        • Schema Type schema.org/DepartmentStore
        • Schema Type schema.org/ElectronicsStore
        • Schema Type schema.org/Florist
        • Schema Type schema.org/FurnitureStore
        • Schema Type schema.org/GardenStore
        • Schema Type schema.org/GroceryStore
        • Schema Type schema.org/HardwareStore
        • Schema Type schema.org/HobbyShop
        • Schema Type schema.org/HomeGoodsStore
        • Schema Type schema.org/JewelryStore
        • Schema Type schema.org/LiquorStore
        • Schema Type schema.org/MensClothingStore
        • Schema Type schema.org/MobilePhoneStore
        • Schema Type schema.org/MovieRentalStore
        • Schema Type schema.org/MusicStore
        • Schema Type schema.org/OfficeEquipmentStore
        • Schema Type schema.org/OutletStore
        • Schema Type schema.org/PawnShop
        • Schema Type schema.org/PetStore
        • Schema Type schema.org/ShoeStore
        • Schema Type schema.org/SportingGoodsStore
        • Schema Type schema.org/TireShop
        • Schema Type schema.org/ToyStore
        • Schema Type schema.org/WholesaleStore
      • Schema Type schema.org/TelevisionStation
      • Schema Type schema.org/TouristInformationCenter
      • Schema Type schema.org/TravelAgency
    • Schema Type schema.org/Residence
      • Schema Type schema.org/ApartmentComplex
      • Schema Type schema.org/GatedResidenceCommunity
    • Schema Type schema.org/TouristAttraction
    • Schema Type schema.org/TouristDestination
  • Schema Type schema.org/Product
    • Schema Type schema.org/IndividualProduct
    • Schema Type schema.org/ProductModel
    • Schema Type schema.org/SomeProducts
    • Schema Type auto.schema.org/Vehicle
      • Schema Type auto.schema.org/BusOrCoach
      • Schema Type auto.schema.org/Car
      • Schema Type auto.schema.org/Motorcycle
      • Schema Type auto.schema.org/MotorizedBicycle

Schema JSON-LD Markup Examples

• Markup Example for a FAQ Page on wpsso.com.

• Markup Example for a Restaurant using the WPSSO PLM add-on to manage the Place / Location information (address, geo coordinates, business hours – daily and seasonal, restaurant menu URL, accepts reservations, etc.).

• Markup Example for a Tech Article published on surniaulula.com.

• Markup Example for a WooCommerce Product, including its name, description, images, brand, sku, price, availability, category, width, height, weight, variations, and much more.

• Markup Example for a WP eCommerce Product, including its name, description, images, brand, sku, price, availability, category, width, height, weight, variations, and much more.

WPSSO Core Plugin Required

WPSSO Schema JSON-LD Markup (aka WPSSO JSON) is an add-on for the WPSSO Core plugin.

Install and Uninstall

• Install the WPSSO JSON Add-on
• Uninstall the WPSSO JSON Add-on

Frequently Asked Questions

• Can I add custom Schema properties to the JSON-LD?
• How do I create a Schema FAQPage?

Advanced Documentation and Notes

• Developer Resources
  • Filters
    • All Filters
    • Filter Examples
      • Assign a Custom Field Value to a Schema Property
      • Exclude Schema Markup by Post Type
      • Modify the aggregateRating Property
      • Modify the VideoObject Name and Description
• Schema Shortcode for Custom Markup

1. 

   WPSSO JSON settings page with options for site name, alternate name, logo, banner, image size, and Schema types for posts, pages, custom post types, etc.

2. 

   WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Article.

3. 

   WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Recipe.

4. 

   WPSSO JSON options in the Document SSO metabox for the Schema type https://schema.org/Review.

5. 

   WPSSO JSON example for the Schema type https://schema.org/Recipe on Pinterest.

6. 

   WPSSO JSON example for the Schema type https://schema.org/TechArticle in Google's Structured Data Testing Tool.

Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

• {major} = Major structural code changes / re-writes or incompatible API changes.
• {minor} = New functionality was added or improved in a backwards-compatible manner.
• {bugfix} = Backwards-compatible bug fixes or small improvements.
• {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Standard Version Repositories

• GitHub
• WordPress.org

Development Updates for Premium Users

Development, alpha, beta, and release candidate updates are available for Premium users.

Under the SSO > Update Manager settings page, select the "Development and Up" version filter for WPSSO Core and all its extensions (to satisfy any version dependencies). Save the plugin settings, and click the "Check for Updates" button to fetch the latest / current WPSSO version information. When new Development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can always re-select the "Stable / Production" version filter at any time to re-install the last stable / production version of a plugin.

Changelog / Release Notes

Version 2.15.0 (2019/11/01)

• New Features
  • None.
• Improvements
  • Added a new "Reviewed Subject Information" section in the Document SSO metabox:
    • Renamed the "Claim Author Type" option to "Subject Author Type".
    • Renamed the "Claim Author Name" option to "Subject Author Name".
    • Renamed the "Claim Author URL" option to "Subject Author URL".
    • Renamed the "Claim Made on Date" option to "Subject Publish Date".
    • Added a new "Subject ISBN" option.
• Bugfixes
  • None.
• Developer Notes
  • Added a new lib/filters-messages.php library file.
  • Added a new lib/filters-schema.php library file.
  • Refactored the WpssoJsonSchema::get_type_row_class() method.
  • Refactored the lib/pro/head/review.php filter for https://schema.org/Review.
  • Refactored the lib/pro/head/claimreview.php filter for https://schema.org/ClaimReview.

Version 2.14.0 (2019/10/22)

• New Features
  • None.
• Improvements
  • Added a new "Reviewed Subject Type" option in the Document SSO metabox.
  • Added a new "Default Reviewed Subject Type" option under the SSO > Schema Markup > Meta Defaults tab.
  • The Schema 'itemReviewed' property type can now be managed by the "Reviewed Subject Type" option in the Document SSO metabox.
• Bugfixes
  • None.
• Developer Notes
  • Update method arguments for SucomForm->get_select() in WPSSO Core v6.9.0.

Version 2.13.2 (2019/10/18)

• New Features
  • None.
• Improvements
  • Added filter hooks to disable the new 'woocommerce_structured_data_review' and 'woocommerce_structured_data_website' filters in WooCommerce v3.7.1 (Premium version).
• Bugfixes
  • None.
• Developer Notes
  • None.

Version 2.13.1 (2019/10/14)

• New Features
  • None.
• Improvements
  • None.
• Bugfixes
  • None.
• Developer Notes
  • Removed a call to WpssoSchema filter_json_data_https_schema_org_localbusiness() since it is no longer exists - local businesses are now automatically filtered through the organization filter (Premium version).

Version 2.12.0 (2019/10/04)

• New Features
  • None.
• Improvements
  • Added a License URL option for Schema CreativeWork in the Document SSO metabox.
  • Added pre-rendering of Article AMP images when creating Schema Article non-AMP markup.
• Bugfixes
  • None.
• Developer Notes
  • None.

Version 2.11.1 (2019/09/30)

• New Features
  • None.
• Improvements
  • Minor update for How-To Step option layout in the Document SSO metabox.
• Bugfixes
  • None.
• Developer Notes
  • None.

Version 2.11.0 (2019/09/26)

• New Features
  • None.
• Improvements
  • Minor update for Event Offer availability option CSS in the Document SSO metabox.
• Bugfixes
  • None.
• Developer Notes
  • Moved Schema Job markup for the hiring organization and location to the WpssoSchemaSingle::add_job_data() method.
  • Moved Schema Event markup for the location, organizers, and performers to the WpssoSchemaSingle::add_event_data() method.

Version 2.10.0 (2019/09/22)

Follows the latest Review snippet structured data guidelines from Google instead of the official Schema standard.

• New Features
  • None.
• Improvements
  • Updated the Schema 'aggregateRating' and 'review' property hooks to limit their addition to only Google approved Schema types (see the Google Review snippet structured data guidelines webpage for details).
    • The official Schema standard provides 'aggregateRating' and 'review' properties for these types:
      • Brand
      • CreativeWork
      • Event
      • Offer
      • Organization
      • Place
      • Product
      • Service
    • Unfortunately, Google only supports 'aggregateRating' and 'review' properties for these types:
      • Book
      • Course
      • Event
      • HowTo (includes the Recipe sub-type)
      • LocalBusiness
      • Movie
      • Product
      • SoftwareApplication
    • And the 'review' property for these types:
      • CreativeWorkSeason
      • CreativeWorkSeries
      • Episode
      • Game
      • MediaObject
      • MusicPlaylist
      • MusicRecording
      • Organization
• Bugfixes
  • None.
• Developer Notes
  • None.

Version 2.9.0 (2019/09/17)

New image dimensions (1:1, 4:3, and 16:9) in Schema Article AMP page markup for Google.

• New Features
  • None.
• Improvements
  • Added new image dimensions in Schema Article AMP page markup for Google:
    • Schema Article AMP 1:1 (Google).
    • Schema Article AMP 4:3 (Google).
    • Schema Article AMP 16:9 (Google).
  • Added the 'uploadDate' and 'identifier' properties to Schema ImageObject markup.
  • Added image selection options in the Document SSO metabox for each Schema HowTo step.
• Bugfixes
  • None.
• Developer Notes
  • None.